We are hosting a one day event: What We’ve Learned, on Monday, August 5th – 9am-3pm.
This is a great opportunity see our new facility, hear our story, ask questions, hang out with new and old friends. We are offering some topics and want you to pick the ones we cover. (see options below) We will have a lot of fun, and hopefully you will walk away with some new ideas.
This is free and only offered to a limited amount of folks. Please register if you know that you are able to attend and pick 3 of the topics offered. We will present the 3 most voted on topics at this event.
Beyond the Budget – How, Why, and When we make financial decisions about staff, facilities, outreach, ministries.
Weekend Worship – Our philosophy and process on designing the weekend worship service on a week by week basis and yearly basis.
Spirit Led vs Well Planned – Our journey as a “Spirit filled” church with solid goals and thought-out plan. How it has been challenging and how it works.
Theological Journey – What constitutes a non-negotiable doctrine? Our journey through changes.
Marketing – Our philosophy and method behind getting our message out those inside and outside of our congregation.
Small Groups – Our history of Small Groups over the last 10 years. Where we are now and where we want to go.
Setting Goals and Taking Risks – Our path of challenge, risk, failure and reward. How we make a decision on change. (adding or subtracting: weekend services, facilities, staff, ministries, tech, etc).
PSM Culture – What makes us unique and how we rest in our differences. (preaching style, music, skin color, attitude, leadership model, etc)
Church Location: 1650 Lime Kiln Road, San Marcos, TX 78666
Church Phone: 512-392-4357
Church Website: http://www.psmchurch.com
Randy Phillips has a keen ability to make things happen and then to get other people to get excited about what he is making happen. He was born with some of the talent, his father contributed to it, and a news editor at a local outlet put the icing on the cake. I sat down to lunch with him the other day and he shared with me his Marketing/PR strategy from the ground up.
Let me back up just a little and say that I used to be on his staff and one of my three positions of the church was marketing/PR. So, I am very familiar with his tactics and strategies as I used to be one of his key players on the team. This stuff will not only help you tap into the news outlets, but the same techniques are used to garner interest from those in your church that are on the outside looking in.
As we sat at the table, he took the pepper shaker and stuck it at the middle of the table and said, “You start with your ‘anchor store’, and then you build off of that. Just like Walmart or Target is an anchor store in the shopping center with many smaller stores on the periphery, your ‘anchor store’ is the core idea that God gave you to begin with.” Maybe it is a concert, a new program, a outreach plan, a new business or ministry idea. God gives you an idea that will help accomplish his purpose. You get fired up about it because you felt it came from God. However, getting others to get on board is often a challenge. (Especially those outside of your core ministry circle.) Randy’s dad, Kenneth Phillips taught Randy a lot on this topic. Thinking of the big idea. Think outside of the box. Be creative. The anchor store is the foundation and in itself it needs to carry its own weight.
Our latest idea of getting folks’ attention and getting them to church is to CUT through the clutter and host a “Get Your But/Butt Back to Church Sunday”
I want your opinion of the two options:
- Get your Butt Back to Church Sunday – actually spell out “Butt” and go with the more direct approach – this one is in your face and definitely gets your attention. But is it too crude?
- Get Your BUT Back to Church Sunday – use a play off the conjunction ‘But’ or excuses not to go to church. This one is a play on words and addresses all the excuses we have for not going to church. Ex: “We know you’ve been busy, We know you’ve had reunions, We know you’ve been on vacation BUT is it time to get back to church this weekend…Get your BUTs back to church this weekend for a ….(then list what is happening that special day)
Ok, now let’s hear your thoughts on the best way to get this special weekend promotion done!