Examples of Randy’s Marketing and PR Philosophy
This blog is part 2 of a previous post. See the original post here
When the Passion of the Christ Movie came out our church rented 4 theaters and had over 1000 people attend the day before it released to the public (a great ‘anchor store’). The news media was not interested in covering that story. However, Randy invited a Jewish Rabbi to watch the movie with him at one of the theaters. Since it was so controversial with Jews, the paper and TV channels were eager to cover the story of the Christian pastor and Jewish Rabbi watching the movie together.
In 1990, Randy had the ‘anchor store’/God idea to be a nationally known songwriter and recording artist. He had a lot of talent in both of those categories. However, when he went to Nashville and met with labels, they said they were not interested in signing a guy to a contract at that point. He went back and found 2 old friends that just happened to be amazing singers and songer writers (C & D). The three of them went back to Nashville and the rest is history.