Tour de what?
Isn’t it funny how none of you know that the Tour de France is going on right now? Yet, 3 or 4 years ago it was stuffed down our throat about how important it was. It was exciting to watch Lance beat the French and overcome huge obstacles of cancer. But, do you realize it was his story you were rooting for, not the sport? See we men are in to soap operas, they just come in the form of sporting events, not sitcoms. The biggest news in sports right now is an allegation of dog fighting, not the Falcon’s playbook.
I guess you notice how when you watch the Olympics, there is always a 10min video montage of the athelete’s struggle through life. Then you watch the actual event. This is to hook you into the person’s story. You could really care less about cross-country skiing, right?